- +52% Online reservations
- +23% Average party size
- 2.4s Faster median page load
The challenge
The center had been renovated into something genuinely distinctive, and none of that came across online. The booking page took eight seconds to load and lost most of its traffic before the calendar rendered.
What we did
- Rebuilt the identity around the room that actually exists
- Shot a full photo and video library on site
- Rewrote the site and collapsed booking from five steps to two
- Cut page weight and fixed the mobile calendar
- Added party and event packages as first-class booking paths
This one is a useful reminder that creative and technology are the same job. The rebrand raised click-through on every channel, and for the first month almost none of it converted, because the booking flow could not carry the traffic.
We spent two years telling people we were different and looking exactly like everyone else. That was the whole problem.
