Book a Lane Revenue Audit

A standing team — a CMO who owns the growth plan, a Chief Creative Officer who owns brand and campaign work, and a CTO who owns your data and marketing technology — plus the production capacity to execute rather than just advise. Fractional describes how you buy the executives, not how hard the work runs: the campaigns, automations, and booking programs they build are live every day, filling the calendar between sessions.

Most agencies sell you channels. We take responsibility for a number: revenue per lane. That means we get into your pricing, your league structure, your booking flow, and your POS data — not just your ad account.

Both. Single-center operators are typically our best fit for the full three-chair engagement, because they get executive capability they could never hire outright. Multi-center groups usually start with the data and technology chair to standardize reporting across locations first.

The Lane Revenue Audit delivers a prioritized plan in two weeks. The first campaign work is usually live inside thirty days. Because parties book ahead, the booking pace for future weekends moves first — most centers can see it inside a month, with the revenue landing as those dates arrive.

We have integrated with the major bowling POS and reservation platforms, along with the usual marketing stack — Google, Meta, email, and SMS providers. If your center runs something bespoke, our CTO chair handles the integration work.

It is the most common plan we hear, and it is where most centers lose a year. The job spans campaign strategy, paid media, creative production, data integration, and AI tooling — five disciplines that almost nobody has all of early in their career. A junior hire ends up learning several of them on your budget, with no benchmark for what good looks like in a bowling center, and when they move on the knowledge goes with them. You are paying salary and benefits the whole time.

Engagements are a flat monthly retainer scaled to the number of centers and lanes under management. For most single-center operators it lands below the fully loaded cost of one full-time junior marketing hire — salary, benefits, and payroll taxes included. The Lane Revenue Audit is a fixed fee and stands on its own, with no obligation to continue.