Built by operators, for operators – Strike Point Partners

Strike Point Partners exists because of a gap we kept running into. Bowling centers are excellent at running buildings and terrible at being marketed — not for lack of effort, but because the work needs three different kinds of senior thinking, and no single center can justify hiring all three.

So we assembled the three chairs and made them shareable. A center gets a CMO who owns the growth plan, a Chief Creative Officer who owns how the center looks and sounds, and a CTO who owns the data underneath it. One team, one retainer, one number to answer for: revenue per lane.

How we work

We take on a deliberately small number of centers. Every engagement includes standing weekly working sessions, a monthly performance review against the plan, and the production capacity to actually execute — not just advise.

The partners

Senior operators, not account managers.

The people who show up to your working sessions are the people who do the work.

Chris Buonaugurio

Fractional CMO

Chris Buonaugurio brings more than three decades of bowling industry experience to Strike Point Partners, combining the perspective of a professional competitor with extensive hands-on expertise in bowling center operations, tournament management, and player development.

A former Professional Bowlers Association (PBA) touring player, Chris has spent his career immersed in the sport at both the competitive and operational levels. His experience managing a bowling center includes overseeing day-to-day operations, league and tournament programming, customer experience, staff leadership, and initiatives designed to strengthen participation and grow the business.

Chris has also directed and supported numerous large-scale bowling tournaments, giving him a deep understanding of what competitive bowlers, proprietors, tournament organizers, and guests expect from a successful center and event.

At Strike Point Partners, Chris brings a practical operator’s perspective to the team, helping bowling center owners turn growth opportunities into successful programs and experiences. From leagues and tournaments to open play, events, staffing, and day-to-day center operations, Chris helps owners improve utilization, strengthen programming, elevate the customer experience, and build sustainable revenue growth.

Carrie Tschetter

Fractional Chief Creative Officer

Carrie Tschetter brings decades of strategic marketing experience to Strike Point Partners, helping businesses strengthen their brands, reach the right audiences, and turn marketing investments into measurable growth.

Throughout her career, Carrie has led and managed client accounts across a range of industries, developing marketing strategies that connect business objectives with effective execution. Her expertise spans brand and marketing strategy, account leadership, website strategy, digital advertising, audience development, and integrated marketing campaigns.

Carrie brings a business-minded approach to marketing, looking beyond individual tactics to understand the complete customer journey, from how a business is positioned and discovered to how its website, digital presence, and advertising work together to attract and retain customers.

At Strike Point Partners, Carrie focuses on turning marketing strategy into revenue opportunities for bowling and entertainment centers. She works with owners to identify underutilized capacity and opportunities across multiple revenue streams, from parties and group events to arcade, food and beverage, leagues, open play, and traditionally slower dayparts. By combining market positioning, digital strategy, targeted advertising, and customer acquisition initiatives, Carrie helps centers attract new audiences, increase utilization, and generate greater revenue from the assets they already have.

What partnership looks like in the numbers

Blended averages across active Strike Point Partners centers, trailing twelve months.

+31% Average weekend revenue growth in the first twelve months
140+ Bowling centers marketed by the Strike Point team
$42M Attributed center revenue tracked through our reporting
4.8x Blended return on managed marketing spend

We had three agencies before Strike Point. All of them wanted to talk about impressions. This is the first team that opened our POS, found the money, and then went and got it.

Dana Whitfield General Manager, Riverside Lanes

Find out what your lanes are really worth.

The Lane Revenue Audit is a two-week, fixed-fee engagement. We benchmark every revenue line in your center and hand you a prioritized plan — whether or not you go on to work with us.

Book a Lane Revenue Audit See the results

Two weeks, fixed fee
Every revenue line benchmarked
A prioritized plan you keep
No obligation to continue